Coffee Franchise v Building a Unique Business
Feb 10, 2021
Building a business from the ground floor is a very time consuming, emotionally taxing, and financially straining prospect. This is one reason that franchise businesses are so popular among those seeking the security of business ownership but not willing to risk their financial futures and security in the effort. The price that is paid for the lower risk of franchise ownership is lower profits while the business is being built in the form of franchise fees and expenses related to following the rules and requirements of the franchise organization.
The problems with building a business of your very own are plentiful. The first hurtle to overcome is that the average first time business owner doesn't know beans about coffee much less about the market, building a business plan, or operating a business. This is problematic if you are pursuing something as specialized as coffee for your business. A coffee franchise does not only provide a product and concept for running a business but also provides valuable training on the product as well as the process of running a business. This knowledge alone is well worth the franchise fee when you choose a great partnership for your business.
Coming up with a concept that is unique and trendy is another problem that most first time business owners face. It's great if you have a fabulous concept and the know how to implement that concept it can be disastrous if you are lacking one or the other however. The coffee franchise builds upon someone else's concept and implementation. This means that you learn from the trial and error of other people saving time and money in the process while turning over an even great profit much sooner than if you were building your own business from the ground floor.
A coffee franchise is often preceded by its reputation. This is another benefit that is huge when it comes to expensive advertising and name recognition. If you have a name that people know before they walk in the door then your customers know what to expect and you will have customers that come to you because they tried the franchise elsewhere and liked it. People enjoy doing what is familiar to them for the most part and you can capitalize on the efforts of others to build a reputation to catapult your own.
Franchises are essentially partnerships. The parent company is dedicated to your success because they have their name attached to your store. While they aren't necessarily silent partners in the running of your business (as most franchises have very strict formulas for success) they are going to make their best effort to help you succeed as a partner rather than a competitor. This is good for you as a coffee franchise owner as you have someone that is willing to help you succeed. Most people going it alone are doing just that and have no one there to help them work through the rough spots or offer training, education, or encouragement.